Rice is an important staple for Asians. At Tong Seng Produce Pte Ltd, we respect the sanctity of meals where social bonds and kinship are nurtured. This drives our conviction to provide the finest quality rice for the best dining memories.

Tong Seng Produce Pte Ltd was established in June 1990 with rice as our core product. Despite a humble start, a team who believed in building their own brand, “SōngHè” was gathered and produced the first sales catalogue in-house.  With limited resources, the team walked the ground and called on provision shops door-to-door to introduce this new entrant to the market. Backed by quality rice products and an exceptional operations team, SongHe gradually gained wide acceptance by the market.

With the increase in demand, the company expanded our sources of rice, cooking oil, sugar, flour, and fibre from  all over the world  to offer consumers more varieties at different price points.

We work hard to maintain the consistency of quality for our flagship brand SōngHè and the brand has evolved organically to include a humanistic approach.  Our mantra of “Good Man, Good Deeds, Good Rice” has gained a foothold in many hearts and encouraged more people to do good.

Through decades, Tong Seng Produce Pte Ltd continually sets new benchmarks in our quality requirements with consumers’ welfare as one of our major considerations.

In our visits to overseas counterparts, we discovered that a chilled warehouse can replace the traditional method of chemical fumigation to prevent rice weevils growth. Dedicated to letting our customers consume our rice with peace of mind, the management invested heavily to build a chilled warehouse when we relocated to our current premises in Senoko South. Till today, Tong Seng Produce Pte Ltd chilled warehouse is Singapore’s first and only one.

Tong Seng Produce Pte Ltd firmly believes that the rice business should be run with a conscience and we will continue to offer the best quality rice and products.

Main Business:Importer and Exporter of Rice, Oil and Flour