Vision: Proudly becomes the breakthrough Viet Nam coffee brand creatively in 5 continents.

Mission: Creating happy and healthy lifestyle for people by providing real products and great services honestly.

Characteristics: Honest, Happy, Healthy.

Core Values: Quality, Creativity, Exploration.

Main Business:Coffee Manufacture, mainly in roasted beans, 3 in 1 instant coffee, instant black coffee, drip papper coffee